Introduction of Unilever
Background:
Unilever is a multinational consumer goods company that is based in London, United Kingdom. It was formed in 1929 through a merger between the Dutch company Margarine Unie and the British soapmaker Lever Brothers. Today, Unilever is one of the biggest consumer goods companies in the world, with more than 400 brands that are widely spread in over 190 countries around the globe. The company's purpose is to make sustainable living commonplace by providing products that cater to individual consumer needs.
Product Portfolio:
Unilever operates in the fast-moving consumer goods (FMCG) industry, with a strong presence in the personal care, home care, and food and drinks sectors. Some of the well-known brands of Unilever include Dove, Axe, Surf, Knorr, Lipton, and Wall's, among others. The company makes sure to keep its product portfolio updated and relevant to consumer preferences, with a focus on fulfilling its sustainability commitments. In addition, Unilever is also committed to improving the health of its consumers through the nutritional quality of its products.
Corporate Social Responsibility (CSR):
Unilever is committed to creating a better future for everyone, not just through its products but by actively engaging in several sustainable initiatives that benefit society and the environment. One such initiative is the Unilever Sustainable Living Plan (USLP), which aims to improve sustainable living by reducing the company's environmental footprint and increasing its positive social impact. The USLP includes three main goals - improving health and well-being for 1 billion people, reducing the environmental impact of the company, and enhancing the livelihood of millions of people.
Another initiative is the Unilever Foundation, which aims to improve the well-being of people in the underprivileged communities that are associated with the company’s operations. By promoting social entrepreneurship, working towards gender equality, and responding to emergency situations, the foundation strives to improve the livelihoods of over 1 million people every year. By being committed to its CSR, Unilever is not only able to make a positive impact on society but also stand out as a responsible brand that attracts consumer loyalty.
Unilever’s commitment to sustainability, innovation, and CSR has allowed it to differentiate itself in the FMCG industry and enabled it to create stakeholder value. With a focus on sustainable living, Unilever continues to drive its success and remains a leading player in the global consumer goods market.
